Two years ago, I quit my job and founded Portico.
At the time, I questioned the prudence of launching a business catering to an industry in cyclical — and perhaps structural — decline, and markets where fewer and fewer investors seem keen to tread. I mean, all the books say that you’re supposed to ride the wave of a growing industry, or at least choose one in which the customer base isn’t shrinking.
But, the thing about journeys is they start where you’re standing. So, I took the first step with a disregard for the macro and industry cycles.
Two years later, those founding doubts persist. (more…)